Alchemistry brewery11/10/2022 ![]() These sales often come out of necessity-a last resort to protect a business that is struggling to stay competitive and financially viable. We all watched with sadness as many of our favorite breweries were forced to sell out to larger beverage companies, brewery “collectives” and private equity firms. “2019 was a challenging year for craft brewing. And, while this may be good for the country’s biggest craft breweries, “we don’t feel the definition of Craft Brewery, as defined by the Brewers Association, paints a clear picture of our business,” said Jen Kimmich, who co-founded the brewery with her husband John in 2003. However, over the years, The Brewers Association has updated its definition of a craft brewery multiple times to help retain some of its biggest members. That’s why the Alchemist Brewery of Waterbury and Stowe, Vermont, has debuted a new seal that says 100 %, Independent, Family Owned. The brewery previously printed the widely used and recognized Brewers Association’s Certified Independent Craft seal on all of their canned and bottled beer offerings. Stowe, VT – How do you know a beer that’s labeled “craft beer” is really made by a small, independent producer? You don’t. ![]() More details on the brewery's reasoning is below. The brewery is responding to the shifting definition laid out by the Brewers Association on what a craft brewery is via its "Certified Independent Craft" seal. The Alchemist Brewery in Stowe, Vermont has unveiled a new "Independent, Family Owned" seal for its beers. ![]()
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